Andrea Costa mandou dizer:

According to Texterity, Inc, an American provider of digital magazine solutions who recently conducted its second annual BPA Worldwide-certified digital magazine reader survey, digital magazine reader satisfaction rates remain high: 88 per cent of readers are “very satisfied” or “satisfied” with their digital edition, an increase of three per cent from 2006.

The survey also showed that digital magazine readers are highly engaged with the digital edition: 89 per cent read the digital edition the same week and 42 per cent read it immediately or the same day. Digital magazine readers are also reducing their use of print, making digital magazines critical for reaching these readers. Over 44 per cent of respondents have decreased their use of print in the last twelve months. This is an 11 per cent rise from the 2006 survey in which 33 per cent of respondents had decreased their use of print.

The top four reasons that digital subscribers cite for reading digital editions remain unchanged from last year and are, in order, the ability to search issues, ease of saving, environmental friendliness and more convenient than print.

Questionnaires were sent to over 99,000 current digital magazine readers of 110 different publications representing 33 publishers. Over 12 per cent of recipients completed the survey.

Other highlights of the survey include:

Digital readers remain highly engaged with advertisers. In 2007, 90 per cent took some type of action with a product or service. The majority of respondents, 65 per cent, visited the advertiser’s website.

Digital readers are using digital archives for convenient reference and storage. Over 89 per cent of respondents use the digital archives, with the vast majority using them to find specific articles.

Digital editions are not just for “Generation X”. The typical reader is a professional, with the median reader age of 45 years old, having over 17.5 years of industry experience.