Depois de ler o comentário do Blaz sobre a palestra Social = Me First, do Stowe Boyd, me deparo com o “GuerrillaPaper.Com”, uma ação de mkt da Motorolla.

E o que me chama a atenção é isso:

“You are unique. You personalized your breakfast this morning, and then you personalized the outfit you’re wearing. You personalized each step you took down the sidewalk, and you’ll personalize the conversation you have with your friends later today. Then before you go to bed you’ll use to toothbrush technique you yourself pesonalized from years of practice. Isn’t it time you personalized the world around you?”

Encantador!